From:
Richard Cunningham
Redlands, California
Friday, 8:50 a.m.
Dear Friend,
Richard Cunningham here, author of The Everyday Biblical Scholar.
I would like to start off by telling you one thing.
And that is...
I LIKE YOU!
I LIKE YOU!
Yes, I like you.
You are a kindred spirit. You're the type of person who's interested in asking the hard questions of a text that you find fascinating, not to tear it down but to expose its rich complexity.
My purpose is to serve YOU, and my goal is to give you the intellectual gear you need to think critically about the New Testament. I'm doing this so that you can make interpretive calls for yourself, not after your masters or PhD but on the double.
Listen——
I wrote The Everyday Biblical Scholar book to help people become producers of biblical interpretations and not just consumers of other people's interpretations. It is the secret to the success I've had as a writer, speaker, and professor.
This strategy is responsible for helping me become confident in the things I say and discerning about what others claim and perceptive to how friends phrase their point of view.
My purpose is to serve you in the most effective way possible. Which is why I want to "speed things up" in terms of the time it takes to get you attainable and relevant results.
My goal, simply put——
Is to minimize the time it takes for you to become a better historical detective, New Testament ninja, and everyday scholar. In brief, I want to get you results as fast as humanly possible!
For this reason, I am (with your permission) going to give you a special gift.
I'm going to give you FREE access to a 12 unit video course called...
A $810 Value (Yours-For-Free)
In just a moment, you will have access to this course, for free, forever.
Everyday Biblical Scholar Masterclass 101 contains content I have not covered in my teaching at the university.
Let me put this estimated cost into perspective. At the university where I taught the tuition is $4,382 per quarter. Students will take three classes a quarter. So, $4,382 ÷ 3 =$1,460 (rounded down). This is just the tuition. It does not include student services fees, campus fees, or student association fees.
$1,460 is just the cost of tuition. Now let's take off $450 of the cost because there's no need for facilities up keep and maintenance. Let's take another $200 off because I'm not grading your term paper. That leaves us at $810. I am giving about that in value to you for free.
The $810 is not an inflated figure. It's rooted in real world numbers.
In the masterclass, I show you the following:
How to think about the Bible in a new way through The Everyday Biblical Scholar System
How to time travel by getting to know the ancient Greco-Roman context of the Jews and gentiles who wrote the New Testament
How to apply H.E.C. to an entire book of the New Testament
And the best part...
SOMETIMES I EVEN GIVE YOU A TOP DOWN EXPERIENCE
SO YOU CAN SEE WHAT I SEE!
Listen—
I haven't shared this material publicly because I'll be giving you an intimate look at my inner thoughts as you see me wrestle with a text with no preparation and in real time.
In sum, the Everyday Biblical Scholar Masterclass 101 will model for you in concrete terms how to develop your own everyday biblical scholar process.
Seeing an up-close and personal look will demystify anything you find confusing. As a result, it will accelerate your transformation in becoming a better historical detective, New Testament ninja, and everyday scholar.
Now... You may be wondering why I'm giving you this video course for free (after all, there are "Bible Gurus" out there who charge thousands of dollars for their video courses).
The answer to why I'm giving this away for free is simple...
I'm giving you the Everyday Biblical Scholar Masterclass 101 as an enticement for saying "maybe" to my physical monthly newsletter, The Richard Cunningham Letter.
Here's the deal: If you agree to a 1-month free trial of The Richard Cunningham Letter (which will prove pivotal in your everyday scholar journey, and I'll tell you about it in a moment), then——
I will give you the Everyday Biblical Scholar Masterclass 101 completely free.
And there are no strings attached.
Here's what I mean: If you decide to cancel your 1-month free trial of The Richard Cunningham Letter——at any time——you still get to keep access to the Everyday Biblical Scholar Masterclass 101 video course.
In fact, I am so convinced The Richard Cunningham Letter will transform your mind (and life) that I've decided to "go all out" in enticing you to try it. For this reason, I've assembled three more free gifts you also get to keep (even if you decide to cancel your 1-month trial subscription to my physical monthly newsletter).
Here they are...
FREE GIFT #2!
Accompanying PDF Workbook
(A $25 Value!)
Go deeper into The Everyday Biblical Scholar!
Benefit from exercises to mature your thoughts on a subject. These exercises help you memorize the principles being explored. They also encourage you to make the knowledge your own.
Profit from questions to wrestle with, questions that have more than one word answers. The answers you give in this workbook can serve to crystalize your own positions on some profound questions.
Thrive with reflection activities that push you to transfer a disciplined perspective to other aspects of your life. The fallout from this sharpens your critical thinking not just with texts but with your consumption of other media.
FREE GIFT #3!
(A $25 Value!)
When you come to any passage in the New Testament, you need to ask yourself, "What the H.E.C.?" H.E.C. stands for hermeneutics, exegesis, and criticism and is the method that underpins The Everyday Biblical Scholar.
This PDF resource boils down hermeneutical principles into bullet points. It makes exegetical steps easy to follow yet flexible. This is your one stop for a refresher of what you learned in The Everyday Biblical Scholar.
The field guide also supplies you with additional information not found in The Everyday Biblical Scholar. It gives a quick summary of the major criticisms at your disposal. It also makes plain which criticisms are the most fruitful for each genre.
You will be equipped to ask insightful exegetical questions without making the typical assumptions that will derail your interpretations down the line. The Field Guide for H.E.C. also serves as a point of departure for more in-depth investigation of a passage.
FREE GIFT #4!
(An $8 Value!)
This compact yet digestible PDF is great to have on hand in a variety of situations when reading, researching, and writing about the Bible.
You won't go down a rabbit hole looking up concepts and terms that are unfamiliar or just out of your mind's reach.
Using this glossary will give you confidence in your reading, comprehension in your researching, and accessibility in your writing.
Additionally, other entries around the one you are looking for will reinforce or expand your everyday biblical scholar vocabulary.
OK, that's all you get.
To sum things up, I'm giving you the four products I detailed above FOR FREE.
Here's a screenshot of everything:
You get...
Everyday Biblical Scholar Masterclass 101 (12 unit video course) - $860 Value
The PDF Workbook of the Everyday Biblical Scholar - $25 Value
Field Guide for H.E.C. - $25 Value
Reference Glossary - $8 Value
I am giving you instant access to all four of these products—for free—just for saying "maybe" to my life-changing physical monthly newsletter, The Richard Cunningham Letter.
Why am I offering such an insane deal? (I mean, after all, the Everyday Biblical Scholar Masterclass 101 itself could command over eight hundred dollars).
So why am I giving you all of this?!
It's not because I'm giving to the poor. The reason I'm offering you these four products for free is because I know The Richard Cunningham Letter will change the course of your life.
You see, I taught at a state university for a number of years.
I loved that job for a very long time. And I loved the students that I taught, and I love the subject that I taught, however that didn't last forever. Eventually, I noticed students cheating on tests, plagiarizing on their papers and only showing up to half the classes.
Not all the students were such a bear. Many of them were a delight. Some of the younger students were smart and diligent. However, the students that were consistently committed were the nontraditional adult students.
I wanted to find a way to keep teaching those adult students. This is where the physical monthly newsletter comes in. It's a way to reach out to you and bring you into a community with us.
THERE IS A "MAGIC" IN PHYSICAL MONTHLY NEWSLETTERS THAT SIMPLY CANNOT BE REPLACED
The physicality of the newsletter cannot be overstated for its utility in absorption of knowledge, marking up without restrictions, retrievability, and plus it's nice to get mail that isn't junk.
This area of study is a deep well from which more and more questions can be drawn. This can be overwhelming. The physical monthly newsletter is a chunk of my expertise, not all, not a bit; it is a chunk at a time. It is enough for you to mull over for a couple of weeks until the next issue arrives. Drinking from a fire hydrant does not quench your thirst nor does drinking from an eye dropper. I quench your curiosity with just the right amount of information. It's also significant enough for you to file and revisit.
I WILL TEACH YOU HOW TO READ IN A WAY THAT SETS YOU APART FROM EVERYONE ELSE
I keep the same breezy style in my letter that you'll find in the book. It is accessible, interesting, and funny.
The Bible is so deep that you will keep seeing new things in it month after month through the letter.
The Richard Cunningham Letter fortifies you to be an every day biblical scholar not just until you're done reading the book but month after month.
You will not just consume information. You'll be able to produce content yourself. The newsletter can help you write podcast scripts, Bible studies, and a contributing article to your favorite publication.
The newsletter can even help you if you aspire to write your own book on the subject or equip you to give presentations and lectures.
The newsletter models for you how to organize material when writing non-fiction. It demonstrates how to build up to a conclusion that seems obvious when the reader finishes, even though before reading it, your reader thought something quite different. The newsletter models for you how and when to insert anecdotes and examples.
You will deduce patterns in the newsletter that you can imitate. Finding these patterns makes it easier to write. You will be far less overwhelmed and no longer find the task of writing as daunting. By noting these patterns, you can chunk your writing into smaller manageable sections. You will detect not only smooth transitions but learn how to keep a running thread through all of these sections to lend cohesion to your whole project.
This is helpful if you haven't written anything or if you want to level up your writing game.
The Richard Cunningham Letter is the #1 physical monthly newsletter in the world about the HEC system, biblical research, and early Christianity.
I pour everything into the newsletter each month.
I research through my own library to give you what convinces me.
I patronize the nearby university library to give you alternative opinions.
I read the latest academic journals from that month to give you cutting edge research.
Not only will I tell you all this each month, but I'll start to teach you how to do this too.
The bottom line is this: My goal with The Richard Cunningham Letter is to help you not only become a better reader, writer, and thinker, it's to help you have those "aha" moments like in a Christopher Nolan film
Every issue of The Richard Cunningham Letter is designed to bring you one step closer to accessing materials that are required for a graduate degree.
Because of all this content, the newsletter is not one page. It can't be. There is just too much information. Yet, neither will it be burdensome. For each topic each month it will be just right.
By saying "maybe" to The Richard Cunningham Letter, and saying yes to a 1-month trial, you will get the four (insane) free gifts I outlined.
If you cancel your free trial——which I'm sure you won't——you still keep all four products for free!
Every month, sent via physical mail to your doorstep, will be a letter from yours truly.
The letter will pull back the curtain and give you an in-depth look into the life of a prolific reader, writer, and lecturer.
YOU WILL GET THE LATEST AND MOST EFFECTIVE PIECES OF WISDOM ABOUT HERMENEUTICS, EXEGESIS, AND CRITICISM
Each issue of The Richard Cunningham Letter contains the latest and greatest material that you can immediately apply to your biblical knowledge.
Topics include:
How to distinguish the two birth narratives in the New Testament
How to explain the Synoptic problem to others
How to write for an audience that is interested in the Bible
How to evaluate the value of the quest for the historical Jesus
How to come to terms with the abrupt ending of Mark
How to arrange the Pauline letters in chronological order with the aim of reconstructing his ministry
How to interpret Jesus's stories through parable theory
How to detect the use of "faith" in the agreed upon Pauline letters and the use of "faith" in the pastoral epistles
How to deconstruct the factors that went into the formation of the canon
How to spot historically bogus arguments
How to appreciate the complexity of dating the parting of the ways
How to trace the influence of one scholar upon another in the history of scholarship
These are but a few of the topics that I cover in The Richard Cunningham Letter.
BESIDES THE BIBLE, THE RICHARD CUNNINGHAM LETTER MAY BE THE MOST ENJOYABLE THING YOU READ EACH MONTH!
Every month you can count on one thing: I pour my heart into each issue of the newsletter. I share everything I've discovered in the world of scholarship that month, the persuasive and unpersuasive.
You'll hear about the lessons I've had to learn the hard way (the expensive way). You'll learn about the things I wish I'd learned earlier in my eighteen years doing this.
And this includes all the embarrassing and self deprecating stories from my childhood to today. I'll be sharing that I haven't even told my wife yet!
Listen: I don't take my commitment to you lightly. I let you into my life every time I write The Richard Cunningham Letter. There is a level of authenticity here that is hardly ever found in a newsletter.
Yes, that is what writing the truth is all about. In each issue, I give a little piece of my life.
That, my friend, is my commitment to you. It's me writing to you one-on-one every single month. It's me writing to you as your teacher, your mentor, and your guide.
I want you to experience the fulfillment of approaching a passage and saying, "What the HEC?" and it paying off.
I want you to experience the tranquility of reading, learning, writing, and sharpening the mind.
Who knowns, I may want all of this for you even more than you want it for yourself!——and that's fine.
That's why I'm here.
EVERY MONTH, YOU WILL GET A PRINTED NEWSLETTER THAT MAKES YOU A BETTER READER, THINKER, AND WRITER—WHILE DEMONSTRATING HOW TO RESEARCH!
Every month, you will experience the excitement of my newsletter arriving on your doorstep. You will look forward to that time when you get to rip open a fresh new issue, sit down with a cup of coffee or tea, and unplug from digital distractions.
On top of this, I will give you invaluable lessons in the Everyday Biblical Scholar System that you won't find anywhere else.
The look and feel of The Richard Cunningham Letter is precisely that of the very best old-school classic newsletters.
It consists primarily of text, and is set on plain white paper. It is concisely written and each issue packs a punch.
I know this letter will transform your life.
To recap——
By saying "maybe" to The Richard Cunningham Letter, you will get the following four products for free:
The Everyday Biblical Scholar Masterclass 101 (12 Units) - $810 Value
The Everyday Biblical Scholar Workbook PDF - $25 Value
Field Guide to H.E.C. PDF - $25 Value
Reference Glossary PDF - $8 Value
You get all of this, for free, with a 1-month trial of The Richard Cunningham Letter.
The regular price of a subscription is $48/mo., however, I'm giving you a 1-month trial of it for free. Your first issue will be shipped on the 1st of the month.
All I ask is that you cover the shipping & materials cost of $9 for the first issue today.
And remember: If you are unsatisfied——for any reason——you can cancel your subscription instantly (and still keep all four products for free).
Sound good?
No!???
I will give you a
PDF of the
Everyday Biblical Scholar
for free for signing up as well!
The Everyday Biblical Scholar Masterclass 101 (12 unit video course) - $810 Value
The Everyday Biblical Scholar Workbook PDF - $25 Value
Field Guide to H.E.C. PDF - $25 Value
Reference Glossary PDF - $8 Value
The Everyday Biblical Scholar PDF - $$$$ Value
You will receive an email with instant access to all four products.
You will also receive a FREE 1-month trial of The Richard Cunningham Letter, an ink-and-paper publication shipped on the 1st day of each month. All I ask is that you pay the shipping & materials cost of $9 for your first issue today.
After your free 1-month trial of The Richard Cunningham Letter ends, your subscription will proceed automatically at its regular price of $48/month.
You can cancel at any time and still keep all four five products for free.
Get ready for the intellectual ride of your life!
Your card will be charged $9 today. After your 1-month trial of The Richard Cunningham Letter ends, it renews automatically at $48 per month. You can cancel anytime by emailing [email protected] or calling +1 (916) 382-7302.
Each issue of The Richard Cunningham Letter is sent to the print shop on the first business day of the month.
For instance, if you started your trial on July 15th, your first issue will be sent to the print shop on August 1st (assuming August 1st is a business day).
The print shop takes 1-2 business days to print, package, and ship your issue.
For U.S. customers: Your issue will be shipped via USPS standard mail (it takes 1-3 business days to arrive).
For International customers: Your issue will be shipped——with love and care——via standard mail (and takes 3-6 weeks to arrive).
If you ever have any questions about your order, I want you to email me personally at [email protected]. I will take care of you.
No. I only want those who are committed for the long haul. Listen, hearken unto me: I am dedicating my life to making this the most life-changing letter you'll ever read. Each issue contains material that builds off the previous issue. This is why it's important for you to stick with it for the long haul. I am certain your mind, relationships, and life will be transformed by subscribing to this letter. If you are not willing to commit to becoming a better reader, writer, and thinker, then I'm not for you. Sorry.
This covers the cost of shipping and materials. I don't skimp out on quality. The type of paper I use is thick 60 lb opaque paper.
Don't worry; the price you get in at today is what you'll pay forever. I do intend to increase the price to $98.95/mo. in the future (which is what it's really worth). However, the rate you get today ($48/mo.) is the rate you'll pay forever. You're "grandfathered in," as they say.
No, that defeats the purpose of having a free trial. The reason I offer a 1-month free trial is to give you a taste of what you'll get. Still, if you're unhappy, I'm unhappy!——which is why you can cancel your subscription anytime by phone, email, or even by writing to my office. Full contact details are found below.
Any other questions?
No?
Great. You know what to do.